In a world where corporate success is often measured in numbers and profits, Aludecor stands as a beacon of hope and compassion, reflecting a deep commitment to social responsibility. The essence of their CSR activities in India by Aludecor extends into various realms of humanitarian efforts. At the core of Aludecor’s mission is a heartfelt purpose: “Supporting a sustainable tomorrow while contributing to the well-being of Mother Earth and future generations.” This guiding principle has led them to support Apna Ghar Ashram in Purulia, a place where faith and kindness converge to transform lives.
“We make a living by what we get, but we make a life by what we give” – The Noble Mission of Apna Ghar Ashram
In the sacred text of the Bhagavad Gita, it is said, “The best way to find yourself is to lose yourself in the service of others.” This profound wisdom encapsulates the very essence of Apna Ghar Ashram’s mission. Aludecor’s collaboration with Apna Ghar Ashram has been a journey of humility and profound appreciation for simple acts of kindness that make a world of difference. This partnership reflects Aludecor’s untiring commitment to corporate social responsibility initiatives, aiming to uplift those in need.
At Apna Ghar Ashram, faith is the driving force behind every act of compassion. The Apna Ghar Ashram support hundreds of homeless and displaced individuals through rescue and further taking care of their medication – both physiological and psychological, as and how required. The selfless members of the Sewa Samiti embody this faith, transforming it into tangible acts of kindness every day. Their vision is clear and deeply meaningful: to provide a refuge for those who have lost everything, to offer a family for the lonely, and to be a ray of hope for those in despair. Aludecor is honored to support such a noble cause reinforcing their dedication to helping those who offer support for homeless shelters in Purulia.
“Only a life lived for others is a life worthwhile” – Acts of Kindness and Compassion
Every day at Apna Ghar Ashram begins with a warm meal, a clean bed, and a heart brimming with empathy. The Ashram provides medical care, emotional support, and a nurturing community that rekindles the spirit of those they serve. The vision is simple yet profound: to provide a haven for the destitute and homeless, to offer a family to those who have lost theirs, and to bring hope to those whom society has forgotten.
The journey at Apna Ghar Ashram is not without challenges, but the faith of the Sewa Samiti remains resolute. As the Gita reminds us, “Perform your duty with unwavering faith, and you will never falter.” This sacred wisdom permeates every moment at the Ashram, guiding them through obstacles and fuelling their relentless commitment to compassion. Aludecor is privileged to be part of this transformative journey, supporting the noble cause of spreading kindness and transforming lives.
Unfaltering Faith – The Concept of ‘Letter to God’
One of the most heartwarming aspects of Apna Ghar Ashram is the concept of the “Letter to God.” The ideology of the organization is that the needs of all living creatures are fulfilled by the Almighty. Reflecting this belief, every requirement of the Ashram, from food and medicines to land and clothing, is written in a letter named “Thakur Ji Ki Chitthi” (Letter to God) and placed on a board at the Ashram. The faith that Thakur Ji will provide has never faltered, and the needs of the Ashram are consistently met through divine intervention in the form of human kindness.
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Mr. Sujit Sultaniya, Joint Secretary of Apna Ghar Ashram, Purulia, shared that there were initial doubts and deliberations about the funding process. Dr. B.M. Bhardwaj and Dr. Madhuri Bhardwaj, founders of the Ashram, assured everyone that they would support in case of any issues. And to everyone’s amazement, with the power of faith, there has never been any shortage of resources. Mr. Kailash Kumar Jalan, President of Apna Ghar Ashram, Purulia, spoke about the immense power of faith, emphasizing that the Ashram makes the rescued feel special and not humiliated. Serving them is a privilege, as there is an inherent belief that each one of us is a part of the Almighty.
“The best way to find yourself is to lose yourself in the service of others”
Aludecor’s CSR projects, especially their support for Apna Ghar Ashram, underscore their dedication to making a positive impact on society. By supporting shelters for the destitute and homeless, such as the Purulia Ashram, Aludecor demonstrates their commitment to giving back to the society that sustains them. The ongoing expansion of the Purulia Ashram is a testament to the continuous efforts and support from various quarters, including Aludecor.
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The journey, the conversation and the work force at Apna Ghar Ashram will remain as a testament to the power of faith, compassion, and community, just like we, the team of Aludecor feels at all of our CSR activities in India. It is a story of how corporate social responsibility can transcend beyond business, touching lives and creating a lasting impact. As Aludecor continues to support such noble causes, they not only build sustainable architecture but also a sustainable and compassionate world. This is the true essence of Aludecor Cares. Watch the full video of our Apna Ghar CSR activity: https://youtu.be/J05cd266s9c
