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All the big brands across the globe have one thing in common- their brilliant logos! A logo is one of the key factors in making or breaking a company’s image. We look at a logo and can instantly relate to that particular brand! That’s the power of a logo. Creating such a logo isn’t an easy procedure; they are a result of hardcore brainstorming and research.
The logos of almost every established brand either has a history or some interesting story behind. Today, let’s learn about the evolution of logos of some famous brands.
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Dell is a world-renowned global American computer technology firm, bearing the name of its founder, Michael Dell. The famous global strategic branding agency Siegel+Gale created the first Dell logo in 1984. The slanted “E” stood for Michael Dell’s wish to “turn the world on its ear”. It slowly gained popularity and became one of the most iconic logos in the technology industry. By the end of 2010, the logo underwent a few changes but remains much the same till date.
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Apple’s logo has changed very much over the years. It began with the first logo which was a depiction of Newton sitting under an apple tree. It was short-lived, as Steve Jobs reportedly believed that it was too old-fashioned. The famous CEO soon hired graphic designer Rob Janoff, who then created the now classic and world-renowned logo of the bitten apple.
There are people who think that the apple symbolizes Alan Turing, the father of modern computing, who took a bite out of an apple poisoned with cyanide that ultimately took his life.
The multi-colored Apple logo was in use for 22 years before it was axed by Steve Jobs less than a year after his return to Apple in 1997. In its place was a new logo that did away with the colorful stripes and replaced it with a more modern monochromatic look that has taken on a variety of sizes and colors over the past few years. The overall shape of the logo, however, remains unchanged from its original inception 33 years ago.
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Starbucks, the popular coffee store brand, took its name from Starbuck, the first mate in the novel Moby Dick. And seafaring as a theme has been part of the Starbucks logo from the start. The original two-tailed mermaid or siren, from Norse mythology, was made the face of the brand since she seemed to be as “seductive as coffee itself”.
In 2008 the brand attempted a redesign that took Starbuck back to her origins. This was heavily rejected by consumers and Starbucks went back to the drawing board. By 2011 another attempt at redesigning the logo proved to be right.
The new logo removed the outer circle and dropped the name Starbucks. By now people naturally associated the green Siren with Starbucks and any reference to the name was not required.
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Pepsi was not always Pepsi. It was initially referred to as ‘Brad’s drink’, after the inventor, Caleb Bradham. First made in 1893 the drink was renamed as Pepsi later in 1898. But this name too was not trademarked. Coca Cola happened around the same time and the logos of both brands faintly resembled each other. From 1898 till 1940 Pepsi stuck to the same red colour, with the words are written out and a long
swirly line connecting the P of ‘Pepsi’.
By 1940 the company changed its design to something far more fundamental and clean. The bottle cap design was introduced later and stayed with the company throughout the sixties. By the seventies they moved to something more minimal, that is closer to the design we know today. Next, in 1991, the company decided that the Pepsi and the circle that had contained it were no longer meant for each other and split them up. In 1998 the company reversed the white and blue.
But in 2008 the design went through a dramatic change, with the circle regaining its dominance. Recently they have introduced variations at the top for a sphere-like 3D quality which makes the logo pop out.
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