During the Pragati Meet 2024, we proudly launched Rugged Metal, our newest series inspired by the essence of rugged beauty. At Aludecor, we deeply value our stakeholders, and it is through them we unveiled the Rugged Metal series. Sharing this special moment with those who have been a part of our journey made it even more meaningful.
We are the largest manufacturer and seller of Metal Composite Panels in India. Driven by the passion for constant innovation, invention, and evolution, we are always there to inspire and be inspired by the people behind us.
Nature itself is ruggedly beautiful, and from this primal force, we have drawn our inspiration for this innovative series. Nature is ever-evolving, with unconventional patterns and a rustic charm that speaks to the wild, untamed heart of the earth. This raw magnificence is what moved us to craft this series. We’ve fused nature’s unrefined elegance with the almost-lost art of hammered metal to create a collection that will elevate the appearance of your projects to new heights.
The art of metalworking has endured for millennia, leaving its mark on civilisations throughout history. From Cleopatra, the living goddess, to the Statue of Liberty, the awe-inspiring legacy of metalsmiths continues to captivate us. Hammering techniques used by skilled metalworkers date back thousands of years. As early as 2500 BCE, Egyptians employed hammering and casting techniques to create intricate and durable metalwork.
The Statue of Liberty, one of the most iconic landmarks in the world, was also shaped by the hammering technique. The metal used to construct this colossal monument was hammered into sections, with each piece meticulously shaped over wooden structures to form the final, awe-inspiring figure. The artistry and precision involved in this process are a testament to the enduring appeal of hammered metal.
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In Origin, the prophetic bestseller by Dan Brown, the question is asked: Where do we come from? Where are we going? For fans of Dan Brown, the allure lies not only in the mysteries he unfolds but also in the architectural marvels he brings to life. Like you, we at Aludecor admire impressive structures, ancient and modern. We all aspire to create something that not only brings us recognition during our lifetime but also stands as a beacon of inspiration for future generations.
This is where the hammered metal aesthetic finds its place in contemporary design. History is a timeless teacher; to excel in the future, one must often look to the past for wisdom. In the aftermath of the Industrial Revolution, the world witnessed dramatic changes in every sphere. One influential figure during this period was William Morris, an English textile designer, artist, writer, poet, and social activist. Morris played a pivotal role in reviving traditional British textile arts and reintroducing skilled methods of production.
Morris believed that the Industrial Revolution had stripped workers of their creativity, turning them into mere cogs in a machine. He once said, “We do not reject the machine; we welcome it. But we would desire to see it mastered.” This yearning to combine artistry with craftsmanship is what inspired metalsmiths of the time to intentionally leave hammered marks on their metalwork, showcasing the skill and effort behind each creation.
The hammered metal aesthetic has been deeply embedded in our lives—long before, during, and after the Industrial Revolution. From ornate jewellery to everyday utensils, from home furnishings to the Statue of Liberty itself, hammered metal has remained an enduring element in design. This ancient technique, which once gifted rugged beauty to objects, is now poised to enhance the appearance of your architectural projects through our Rugged Metal series.
In 2015, the Government of India launched the Smart Cities Mission, an initiative aimed at promoting sustainable and inclusive urban spaces that offer core infrastructure and an enhanced quality of life for citizens. A key aspect of this mission is creating a clean and sustainable environment through the application of smart solutions. The goal was to develop 100 smart cities across India, with an average investment of Rs. 500 crore per city over five years.
Today, the Smart Cities Mission continues to drive architectural trends, emphasising sustainable urban development and innovative resource management. The demand for eco-friendly materials and designs has never been higher.
The global architectural services market was valued at $380 billion in 2023. Renowned firms like CP Kukreja Associates and Hafeez Contractor are at the forefront of this market in India, boasting impressive portfolios of innovative and sustainable designs. As urbanisation accelerates and the demand for green buildings rises, architects and developers are seeking distinctive materials to set their projects apart. In such a competitive landscape, standing out is crucial.
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Aludecor’s Rugged Metal series, with its signature hammered texture and durable construction, offers the perfect solution for designers who crave distinction. The unique ruggedness of hammered metal imprints a sense of timeless craftsmanship on modern structures, giving them a character that is both bold and beautiful.
Rugged Metal series by Aludecor is available in multiple grades—AL-45, AL-43, and AL-33—each designed to meet the needs of different project specifications. We have used premium-grade aluminium coils sourced from Hindalco to manufacture these Metal Composite Panels (MCPs), employing AA-3105, AA-5005, and AA-1100-grade aluminium skins. Furthermore, our Quad Fusion Coating Technology ensures that the front coil coating thickness ranges from 30-50 microns, offering unparalleled durability and protection.
To perfect the rugged look of hammered textures, we have sourced our pigments and colours from leading global suppliers, including PPG, Beckers, AkzoNobel, and Nippon. Each panel reflects the unrefined beauty of nature while offering the reliability and strength needed for modern architectural applications.
As a trailblazer in the Indian MCP and metal cladding industry, we put a huge emphasis on fire safety. Rugged Metal MCP series features fire-retardant mineral cores and is available in both FireWall and FireWall A2 grades. Our FireWall A2 MCPs boast fireproof properties akin to metals, with 90% inorganic mineral content in their core. Meanwhile, the FireWall grade MCPs feature 71% mineral content.
We have received the Best Practices Award from ESQR (European Society for Quality Research) for our commitment to quality and safety.
This prestigious award was granted to us for our dedication to:
The versatility of Metal Composite Panels (MCPs) makes them a game-changer in contemporary architecture. These panels are widely used in construction due to their ability to combine strength with lightweight properties, making them ideal for a range of applications. Whether you’re looking to create a sleek, modern exterior or add a touch of rugged elegance to your interiors, MCPs offer endless design possibilities. The hammered texture of the Rugged Metal series elevates traditional Metal Composite Panels into an architectural statement, reflecting both artistry and durability. These panels are particularly suited for projects where sustainability, strength, and aesthetic value are priorities, allowing architects to shape spaces that are as functional as they are beautiful.
In today’s world of architectural innovation, Metal Facade Panels play a crucial role in defining the character of a building. The façade, often referred to as the ‘face’ of a structure, is the first thing people notice, and choosing the right material is essential to make a lasting impression.
Rugged Metal series introduces a new dimension to Metal Facade Panels, providing designers with the flexibility to blend rugged aesthetics with cutting-edge technology. These panels not only enhance the exterior appearance but also contribute to the building’s overall energy efficiency and longevity. With their robust construction and fire-retardant cores, Rugged Metal panels ensure that your projects are both safe and stylish.
When it comes to Architectural Cladding, the choice of material can make or break the success of a project. Aluminium Cladding Panels are favoured by architects and builders for their durability, lightweight nature, and resistance to corrosion.
Rugged Metal series utilises the highest quality aluminium to create panels that offer both performance and visual appeal.
These Aluminium Cladding Panels are perfect for both exterior and interior applications, giving architects the freedom to design with confidence. By combining rugged textures with the practicality of Architectural Cladding, the Rugged Metal series brings a timeless, natural elegance to modern construction.
The Rugged Metal series features eight distinct shades, each designed to breathe life into your space. These shades draw inspiration from the unrefined beauty of nature, from the rough textures of desert landscapes to the calming, rhythmic patterns of the ocean. Nature, the ultimate craftsman, plays an integral role in shaping this series. With each shade, you can imbibe the passion, invention, and imagination of metalsmiths from centuries past.
At Aludecor, we invite you to transform your exterior wall cladding and interiors with the warm and resilient appearance of metals weathered by time. By embracing the Rugged Metal series, you become part of a legacy that stretches from ancient artisans to modern innovators. Let your project stand tall as a beacon of both the past and the future, carrying the flame of artistry and craftsmanship forward.
Get hold of our e-catalogues for inspiration and innovation. We are happy to extend our Design Assist service to you wherein you get a computerized 3D front elevation preview of your project.
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